About the Profile

Reporting to: Sr. Marketing Manager
Team: IRIS CARBON® Marketing Team
Experience: 4-5 Years

Job Description

• Design and implement social media strategy to align with business goals
• Create, schedule, and analyze all the social media updates that are sent to the IRIS CARBON social media profiles
• Create paid marketing campaigns on social to help us reach more customers
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, Pinterest, YouTube, and LinkedIn
• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Work with Sr. Marketing Manager and Digital Marketing Specialist to create and implement social media strategies
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creation and implementation of the weekly social media calendar which includes monthly objectives and initiatives
• Ensure brand consistency in copy through tone, voice, and terminology
• Facilitate scaling brand and company awareness through various social media channels
• Perform research on current benchmark trends and audience preferences
• Communicate with followers and respond to queries in a timely manner

Requirements

• Bachelor’s or Master’s in marketing, communications, journalism, or a related discipline
• 4-5 years of professional content curation and social media management experience
• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Clear, effective communicator- verbally and in writing with the ability to be persuasive
• Proven track record of growing and retaining social audiences
• Solid knowledge of SEO, keyword research, and key tools like Google Analytics, Hootsuite or Buffer or Publer, or Zoho Social
• Excellent grammar, punctuation, and spelling skills
• Experience/consistent performance in a deadline-oriented environment due to tight time restraints and the volume of work
• Ability to manage multiple projects and juggle priorities
• Ability to analyze and present content and social media performance
• Demonstrated ability to work productively with peers in a cross-functional capacity
• Strong computer skills using Microsoft Office and graphic design tools like Canva or Adobe Suite