About the Profile

Reporting to: Sr. Marketing Manager
Experience: 5-6 Years

Responsibilities

• Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copies
• Serve as an exemplary writer, consistent with our company’s tone and mission. Focus on writing clear, concise, well-polished copies
• Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing development and copy-editing before publishing
• Continuously measure and improve content performance; create reports leveraging Google Analytics, Uber Suggest, and social media analytics tools
• Build and maintain editorial calendar and written guidelines
• Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar
• Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
• Interact with other content specialists and internal team members to create and review all content & ensure a consistent message
• Educate the organization to adopt better content creation practices through frequent testing of new content formats and distribution methods
• Management of all creative resources including designer and illustrator

Requirements

• Bachelor’s or Master’s in marketing, communications, journalism, or related discipline
• 5-6 years of content marketing or direct copywriting experience
• Strong communication skills
• Ability to develop, organize, and maintain process documentation
• Ability to create, update, and maintain training documents
• Excellent grammar, punctuation, and spelling skills
• Experience/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work
• Ability to manage multiple projects and juggle priorities
• Clear, effective communicator- verbally and in writing with the ability to be persuasive
• Ability to analyze and present content and social media performance
• Demonstrated ability to work productively with peers in a cross-functional capacity
• Must be able to respond quickly in an environment of changing priorities
• Must be able to set relevant priorities daily as the job requires
• An uncompromising approach to hitting deadlines
• Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
• Must be able to communicate in a calm and collected fashion
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads, and sales
• Strong knowledge of content marketing strategy and channels